Tripartite Mission of the World Business Academy since 1987:
- To shift the consciousness of existing business leadership from that of a predator to that of a steward, because you act differently if you think you are responsible for the result.
- To shift the consciousness of young people going into business, particularly at our business schools, to see themselves as entering a noble profession rather than a jungle, because you act differently in the temple then you do in the jungle.
- To shift the consciousness of the public at large to put its money where its deep values are, because when the public does this, business will immediately shift in response.
The Purpose of the World Business Academy is to transform the planetary fuel system. We see the shift to Safe Energy as the highest moral calling of our time, especially for the business world.
This short video expresses the heartfelt concern that motivates World Business Academy.