fission

From a business perspective, private investors should be seen as the ultimate ”referees” on competing energy choices, using informed diligence and prudent criteria to determine which energy technologies can compete in the market with the best chance of generating revenues and profits. As Amory Lovins points out, the capital markets have already spoken. Private investors and project finance lenders have flatly rejected large base-load nuclear power plants and have enthusiastically embraced supply-side competitors, decentralized cogeneration, and renewables.