Entrepreneur and businessman Bill Moses is committed to bringing consumers healthy choices in organic and better-for-you products. This passion led him to co-found KeVita Probiotic Drinks Inc., where he served as its Chairman and CEO until selling to PepsiCo in 2016.
Bill is currently consulting with several food and beverage companies as a strategic advisor and investor as well as serving on their board of directors. He also incubates new ventures. Bill owns Fermented Sciences Inc., an R&D company that develops and studies the functional health benefits of fermented drinks. He also started MicroBiome Skin Care Co., where he and his team are researching and developing a new functional skin care line that will support the probiotic health of our skin’s microbiota.
In 2001, Bill established the Casa Barranca Winery, the first certified organic winery and vineyard on California’s Central Coast.
Bill’s professional ethos focuses on Truth-in-Labeling and consumer protection. He ensures that all products related to the companies he owns and or advises are truthful in their messaging and health claims. He goes further by holding accountable other non-compliant companies by insisting on third-party independent lab testing to protect consumers.
Bill has 20 years of Wall Street experience working in the capital markets after starting at Bear Stearns. Always a pioneer in new business ventures, he joint-ventured with the Chinese Academy of Science to develop the People’s Republic of China’s first computerized airline reservation system in the late 1980s. He later founded and was CEO of RnetHealth.com, a behavioral health cable-programming network and intranet service later sold to Liberty Media.
An advocate for charity and the environment, Bill is the recipient of the Ellis Island Medal of Honor in 1998 for Humanitarian and Business Leadership. In addition to the World Business Academy, he currently sits on several non-profit boards of directors including the World Mercury Project. Bill previously served as honorary chairman of Cable Positive, whose mission is to organize the cable industry’s resources in the fight against AIDS. He served as Chairman of Opportunity Green, a sustainability conference partnered with the UCLA Anderson School of Business that brought together the brightest innovators leading the new green economy.
Bill lives in beautiful Ojai, California with his wife and three sons.